Strategic brand management / (Record no. 1716)
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000 -LEADER | |
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fixed length control field | 00934pam a2200265 a 4500 |
001 - CONTROL NUMBER | |
control field | 14596424 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 061016s2007 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006033911 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780199260003 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0199260001 |
050 04 - CLASS MARK | |
Class Mark | HD69.B7 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal author | Elliott, Richard. |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management / |
260 ## - PUBLICATION INFORMATION | |
Place of publication | Oxford ; |
-- | New York : |
Publisher | Oxford University Press, |
Date | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Physical description | xiv, 265 p. : |
650 #0 - SUBJECT HEADINGS | |
Subject term | Product management. |
650 #0 - SUBJECT HEADINGS | |
Subject term | Strategic planning. |
650 #0 - SUBJECT HEADINGS | |
Subject term | Brand name products. |
700 1# - ADDED PERSONAL NAME | |
Added personal author | Percy, Larry. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 21.88 | HD69.B7 .E43 | 2000000903 | 2012-02-01 | 1 | 21.88 | 2010-07-16 | Book |