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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.
by Dwyer, F. Robert | Tanner, John F. Edition: 4th ed., International ed.Publisher: New York ; London : McGraw-Hill Higher Education, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .D92] (1).
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How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site / Brad and Debra Schepp.
by Schepp, Brad | Schepp, Debra. Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: TK5105.8868.Y68 S34] (1).
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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
by Fallon, Pat | Senn, Fred. Publisher: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .F27] (1).
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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 4th ed., International student ed.Publisher: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .H258] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed., International student ed.Publisher: New York : McGraw-Hill Irwin, 2010, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M3586] (1).
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Million dollar consulting : the professional's guide to growing a practice / Alan Weiss.
by Weiss, Alan, 1946-. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.C6 W46] (1).
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The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.
by Gilbreath, Bob. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .G467] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .Z45] (1).
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The sponsorship seeker's toolkit / Kim Skildum-Reid & Anne-Marie Grey.
by Skildum-Reid, Kim | Grey, Anne-Marie. Edition: 3rd ed.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.35 .S55] (1).
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Strategic marketing.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed. / David W. Cravens, Nigel F. Piercy.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .C72] (1).
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Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan. Publisher: Singapore ; London : McGraw Hill Education, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.12.A785 K68] (1).
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .D3695 2010] (1).
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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
by Hiebing, Roman G | Cooper, Scott W. Edition: Fully Rev. and expanded 3rd ed.Publisher: New York : McGraw-Hill, 2003Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .H523 2003] (1).
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 9th ed., International ed.Publisher: New York ; London : McGraw-Hill/Irwin, 2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.3 .P468] (1).
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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.
by Schaefer, Mark. Edition: 1st ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM742 .S33 2012] (1).
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
by Post, Karen. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 P647 2012] (1).
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Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen.
by Cohen, William A, 1937-. Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .C54248 2013] (1).
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.
by Key, Stephen. Publisher: New York : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: SKOLKOVO Library [Call number: T339 .K49 2011] (1).
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Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network / Jason Miles And Karen Lacey.
by Miles, Jason, 1970- | Lacey, Karen, 1963-. Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .M538 2013] (1).
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /
by Safko, Lon. Publisher: New York : McGraw-Hill, c2013Online access: Click here to access online | Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .S226] (1).
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