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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie), 1944-.
Publisher: New York ; London : McGraw-Hill/Irwin, 2010Edition: 9th ed., International ed.Description: xix, 554 p. : ill. ; 26 cm.ISBN: 9780071267816; 0071267816.Other title: Consumer behavior and marketing strategy.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.3 .P468 (Browse shelf) 1 Available 2000003857
Total holds: 0

Prev. ed.: 2008.

Includes bibliographical references and index.

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