Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Publisher: New York ; London : McGraw-Hill/Irwin, 2010Edition: 9th ed., International ed.Description: xix, 554 p. : ill. ; 26 cm.ISBN: 9780071267816; 0071267816.Other title: Consumer behavior and marketing strategy.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.3 .P468 (Browse shelf) | 1 | Available | 2000003857 |
Total holds: 0
Prev. ed.: 2008.
Includes bibliographical references and index.
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