000 -LEADER |
fixed length control field |
01050pam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
0071267816 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20100511112943.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091028s2010 nyua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071267816 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071267816 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
UK-RwCLS |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior & marketing strategy / |
Statement of responsibility, etc |
J. Paul Peter, Jerry C. Olson. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behavior and marketing strategy |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed., International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York ; |
-- |
London : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 554 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Prev. ed.: 2008. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944- |