Peter, J. Paul.
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed., International ed. - New York ; London : McGraw-Hill/Irwin, 2010. - xix, 554 p. : ill. ; 26 cm.
Prev. ed.: 2008.
Includes bibliographical references and index.
9780071267816 0071267816
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010
658.8342
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed., International ed. - New York ; London : McGraw-Hill/Irwin, 2010. - xix, 554 p. : ill. ; 26 cm.
Prev. ed.: 2008.
Includes bibliographical references and index.
9780071267816 0071267816
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010
658.8342
