Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.
By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Publisher: New York ; London : McGraw-Hill Higher Education, 2009Edition: 4th ed., International ed.Description: xxv, 678 p. : ill. ; 26 cm.ISBN: 9780071263436; 0071263438.Subject(s): MarketingDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .D92 (Browse shelf) | 1 | Available | 2000001946 |
Total holds: 0
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.
Includes bibliographical references (p. 653-661) and index.
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