Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. - 4th ed., International ed. - New York ; London : McGraw-Hill Higher Education, 2009. - xxv, 678 p. : ill. ; 26 cm.
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.
Includes bibliographical references (p. 653-661) and index.
9780071263436 0071263438
Marketing.
HF5415 / .D92 2009
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. - 4th ed., International ed. - New York ; London : McGraw-Hill Higher Education, 2009. - xxv, 678 p. : ill. ; 26 cm.
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.
Includes bibliographical references (p. 653-661) and index.
9780071263436 0071263438
Marketing.
HF5415 / .D92 2009
658.8
