000 -LEADER |
fixed length control field |
01017pam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
0071263438 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080212s2009 nyua e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780071263436 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0071263438 |
050 04 - CLASS MARK |
Class Mark |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Dwyer, F. Robert. |
245 10 - TITLE STATEMENT |
Title |
Business marketing : |
Subtitle |
connecting strategy, relationships, and learning / |
250 ## - EDITION |
Edition statement |
4th ed., International ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
New York ; |
-- |
London : |
Publisher |
McGraw-Hill Higher Education, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxv, 678 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Boston, Mass.: McGraw-Hill, 2006. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Tanner, John F. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 653-661) and index. |