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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

By: Schaefer, Mark.
Publisher: New York : McGraw-Hill, c2012Edition: 1st ed.Description: xviii, 215 p. ; 24 cm.ISBN: 9780071791090 (alk. paper); 0071791094 (alk. paper).Subject(s): Online social networks | Social media -- Marketing | Social influenceDDC classification: 658.8/72
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HM742 .S33 2012 (Browse shelf) Available 2000004363
Total holds: 0

Includes bibliographical references (p. [197]-201) and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

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