SKOLKOVO School of Management

Return on influence : (Record no. 3096)

000 -LEADER
fixed length control field 01542cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17119607
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130408122220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120113s2012 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011052315
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071791090 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071791094 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742
Item number .S33 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schaefer, Mark.
245 10 - TITLE STATEMENT
Title Return on influence :
Remainder of title the revolutionary power of Klout, social scoring, and influence marketing /
Statement of responsibility, etc Mark Schaefer.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 215 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [197]-201) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
9 (RLIN) 259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social influence.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2013-04-08 Helen 1 HM742 .S33 2012 2000004363 2017-03-03 2013-08-27 2013-04-08 Book