Strategic marketing.
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Edition: 9th ed. / David W. Cravens, Nigel F. Piercy.Description: xv, 784 p. : ill., maps ; 26 cm.ISBN: 9780071263351; 0071263357.Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8'02| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.135 .C72 (Browse shelf) | 1 | Available | 2000000447 |
Total holds: 0
Previous ed.: 2006.
Includes bibliographical references and index.
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