SKOLKOVO School of Management

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Strategic marketing.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Edition: 9th ed. / David W. Cravens, Nigel F. Piercy.Description: xv, 784 p. : ill., maps ; 26 cm.ISBN: 9780071263351; 0071263357.Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8'02
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.135 .C72 (Browse shelf) 1 Available 2000000447
Total holds: 0

Previous ed.: 2006.

Includes bibliographical references and index.

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