SKOLKOVO School of Management

Strategic marketing. (Record no. 1735)

000 -LEADER
fixed length control field 00963cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0071263357
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071214s2008 mauab e b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071263351
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071263357
050 04 - CLASS MARK
Class Mark HF5415.135
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing.
250 ## - EDITION
Edition statement 9th ed. /
260 ## - PUBLICATION INFORMATION
Place of publication Boston, [Mass.] ;
-- London :
Publisher McGraw-Hill,
Date 2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xv, 784 p. :
500 ## - GENERAL NOTE
General note Previous ed.: 2006.
650 #0 - SUBJECT HEADINGS
Subject term Marketing
650 #0 - SUBJECT HEADINGS
Subject term Strategic planning.
650 #0 - SUBJECT HEADINGS
Subject term Marketing
700 1# - ADDED PERSONAL NAME
Added personal author Piercy, Nigel.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 43.88 1 1 HF5415.135 .C72 2000000447 2012-12-20 2012-10-02 1 43.88 2010-07-16 Book