SKOLKOVO School of Management

Cravens, David W.

Strategic marketing. - 9th ed. / David W. Cravens, Nigel F. Piercy. - Boston, [Mass.] ; London : McGraw-Hill, 2008. - xv, 784 p. : ill., maps ; 26 cm.

Previous ed.: 2006.

Includes bibliographical references and index.

9780071263351 0071263357


Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.

HF5415.135 / .C72 2008

658.8'02