One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.
By: Key, Stephen.
Publisher: New York : McGraw-Hill, c2011Description: xvi, 237 p. ; 24 cm.ISBN: 9780071756150 (hbk. : acidfree paper); 0071756159 (hbk. : acidfree paper).Other title: 1 simple idea.Subject(s): Inventions -- Marketing | Entrepreneurship
| Inventions | New business enterprises -- ManagementDDC classification: 658.1 Other classification: BUS025000
Contents:
pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | T339 .K49 2011 (Browse shelf) | Available | 2000004390 |
Total holds: 0
Includes index.
pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.
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