SKOLKOVO School of Management

Key, Stephen.

One simple idea : turn your dreams into a licensing goldmine while letting others do the work / 1 simple idea Stephen Key. - New York : McGraw-Hill, c2011. - xvi, 237 p. ; 24 cm.

Includes index.

pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.

9780071756150 (hbk. : acidfree paper) 0071756159 (hbk. : acidfree paper)

2010047471


Inventions--Marketing.
Entrepreneurship.
Inventions.
New business enterprises--Management.

T339 / .K49 2011

658.1