Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780073380933; 0073380938.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9980.5 .Z45 (Browse shelf) | 1 | Available | 2000000082 |
Total holds: 0
Includes bibliographical references and index.
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