| 000 -LEADER |
|---|
| fixed length control field |
01424cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2008003660 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080129s2009 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008003660 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780073380933 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0073380938 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HD9980.5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Subtitle |
integrating customer focus across the firm / |
| 250 ## - EDITION |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Boston : |
| Publisher |
McGraw-Hill Irwin, |
| Date |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xxviii, 708 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Service industries |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Customer services. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Bitner, Mary Jo. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Gremler, Dwayne D. |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
