000 -LEADER |
fixed length control field |
01424cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
2008003660 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080129s2009 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008003660 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780073380933 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0073380938 |
050 04 - CLASS MARK |
Class Mark |
HD9980.5 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Zeithaml, Valarie A. |
245 10 - TITLE STATEMENT |
Title |
Services marketing : |
Subtitle |
integrating customer focus across the firm / |
250 ## - EDITION |
Edition statement |
5th ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Boston : |
Publisher |
McGraw-Hill Irwin, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxviii, 708 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Service industries |
650 #0 - SUBJECT HEADINGS |
Subject term |
Customer services. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Bitner, Mary Jo. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Gremler, Dwayne D. |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html |
856 41 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |