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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

By: Day, George S.
Contributor(s): Moorman, Christine.
Publisher: New York : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290; 0071742298.Subject(s): Marketing -- Management | Customer relationsDDC classification: 658.802
List(s) this item appears in: Facebook recommendations | Books 2010 - 2013
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HF5415.13 .D3695 2010 (Browse shelf) Available 2000003216
Total holds: 0

Includes bibliographical references and index.

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