Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
By: Day, George S.
Contributor(s): Moorman, Christine.
Publisher: New York : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290; 0071742298.Subject(s): Marketing -- Management | Customer relationsDDC classification: 658.802| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.13 .D3695 2010 (Browse shelf) | Available | 2000003216 |
Total holds: 0
Includes bibliographical references and index.
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