|
|
1.
|
Adland [electronic resource] : a global history of advertising / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: Connect to MyiLibrary resource Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .T86] (1).
|
|
|
2.
|
Ad nauseam : a survivor's guide to American consumer culture / edited by Carrie McLaren and Jason Torchinsky.
by McLaren, Carrie, 1969- | Torchinsky, Jason, 1971-. Edition: 1st ed.Publisher: New York : Faber and Faber, 2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HC110.C6 M353] (1).
|
|
|
3.
|
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
by Springer, Paul. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .S76] (1).
|
|
|
4.
|
Advertising : principles & practice.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: 8th ed. / Sandra Moriarty, Nancy Mitchell, William Wells.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .M67] (1).
|
|
|
5.
|
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore.
by Bullmore, J. J. D. Publisher: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .B7725] (1).
|
|
|
6.
|
Competing for choice : developing winning brand strategies / Lars Finskud.
by Finskud, Lars. Publisher: London : Vola Press, c2006Other title: Developing winning brand strategies.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
|
|
|
7.
|
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
|
|
|
8.
|
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C48] (1).
|
|
|
9.
|
Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
by Edge, Jon | Milligan, Andy. Publisher: Harlow : Financial Times/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .E34] (1).
|
|
|
10.
|
Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Jay Conrad Levinson, Rick Frishman and Jill Lublin ; with Mark Steisel.
by Levinson, Jay Conrad | Frishman, Rick, 1954- | Lublin, Jill | Steisel, Mark. Edition: 2nd ed.Publisher: Avon, Mass. : Adams Business, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .L485] (1).
|
|
|
11.
|
How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda.
by Seda, Catherine. Publisher: Berkeley, Calif. : New Riders, c2007Other title: How to win sales and influence spiders.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S433] (1).
|
|
|
12.
|
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.
by Cakim, Idil Miriam, 1974-. Publisher: Hoboken, N.J. : Wiley, c2010Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .C35] (1).
|
|
|
13.
|
In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .T729] (1).
|
|
|
14.
|
It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: It is not who you know, it is who knows you!.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .A97] (1).
|
|
|
15.
|
Kellogg on advertising & media / edited by Bobby J. Calder.
by Calder, Bobby J | J.L. Kellogg Graduate School of Management. Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Other title: Kellogg on advertising and media.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5826.5 .K46] (1).
|
|
|
16.
|
Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
by Nadeau, Raymond. Publisher: New York : McGraw-Hill, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N33] (1).
|
|
|
17.
|
Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: G155.A1 A97] (1).
|
|
|
18.
|
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.
by Gilbreath, Bob. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .G467] (1).
|
|
|
19.
|
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].
by Plummer, Joseph Thornton, 1941- | Advertising Research Foundation. Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF6146.I58 O55] (1).
|
|
|
20.
|
Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss.
by Buss, Anna | Strauss, Nancy. Publisher: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B88] (1).
|
