Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
By: Avraham, Eli.
Contributor(s): Ketter, Eran.
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Edition: 1st ed.Description: xiv, 231 p. : ill. (some col.) ; 26 cm.ISBN: 9780750684521; 0750684526.Subject(s): Tourism -- Marketing | Public relations | Advertising -- TourismDDC classification: 338.47910688| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | G155.A1 A97 (Browse shelf) | 1 | Available | 2000000788 |
Total holds: 0
Includes bibliographical references (p. [211]-224) and index.
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