The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].
Contributor(s): Plummer, Joseph Thornton | Advertising Research Foundation.
Publisher: Hoboken, N.J. : Wiley, c2007Description: xvi, 302 p. : ill. ; 24 cm.ISBN: 9780470051054; 0470051051.Subject(s): Internet advertisingDDC classification: 659.14/4 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF6146.I58 O55 (Browse shelf) | 1 | Available | 2000001352 |
Total holds: 0
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
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