The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
By: Chaney, Paul.
Publisher: Hoboken, N.J. : Wiley & Sons, c2009Description: xxvii, 244 p. : ill. ; 24 cm.ISBN: 9780470499276; 0470499273.Subject(s): Internet marketing | Online social networks -- Economic aspects | Internet advertisingDDC classification: 658.8/72Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.1265 .C48 (Browse shelf) | 1 | Available | 2000001419 |
Includes bibliographical references and index.
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
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