Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
By: Springer, Paul.
Publisher: London ; Philadelphia : Kogan Page, 2009Edition: 2nd ed.Description: xviii, 343 p. : ill. ; 24 cm.ISBN: 9780749456474; 0749456477.Subject(s): Advertising -- Case studies | Advertising campaigns -- Case studiesDDC classification: 659.1/13 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5823 .S76 (Browse shelf) | 1 | Available | 2000000223 |
Total holds: 0
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
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