Springer, Paul.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - 2nd ed. - London ; Philadelphia : Kogan Page, 2009. - xviii, 343 p. : ill. ; 24 cm.
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
9780749456474 0749456477
2009012338
GBA947588 bnb
015181361 Uk
Advertising--Case studies.
Advertising campaigns--Case studies.
HF5823 / .S76 2009
659.1/13
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - 2nd ed. - London ; Philadelphia : Kogan Page, 2009. - xviii, 343 p. : ill. ; 24 cm.
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
9780749456474 0749456477
2009012338
GBA947588 bnb
015181361 Uk
Advertising--Case studies.
Advertising campaigns--Case studies.
HF5823 / .S76 2009
659.1/13
