| 000 -LEADER |
|---|
| fixed length control field |
01634cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2009012338 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090323s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009012338 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA947588 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015181361 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780749456474 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749456477 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Springer, Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ads to icons : |
| Subtitle |
how advertising succeeds in a multimedia age / |
| 250 ## - EDITION |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
London ; |
| -- |
Philadelphia : |
| Publisher |
Kogan Page, |
| Date |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xviii, 343 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising campaigns |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1008/2009012338-b.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1008/2009012338-d.html |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1008/2009012338-t.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [325]-329) and index. |
