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21.
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The unmanageable consumer / Yiannis Gabriel and Tim Lang.
by Gabriel, Yiannis, 1952- | Lang, Tim. Edition: 2nd ed.Publisher: London ; Thousand Oaks, CA : Sage, 2006Online access: Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.C6 G33] (1).
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22.
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Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism / Margaret M. Polski.
by Polski, Margaret M. Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HB846.8 .P656] (1).
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23.
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Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.
by Silverstein, Michael J | Sayre, Kate | Butman, John. Edition: 1st ed.Publisher: New York, NY : HarperBusiness, c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.332.W66 S55] (1).
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24.
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A year without "made in China" : one family's true life adventure in the global economy / Sara Bongiorni.
by Bongiorni, Sara, 1964-. Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF1604.Z4 U643] (1).
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25.
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Lifestyle market segmentation / Dennis J. Cahill.
by Cahill, Dennis J. Publisher: New York : Haworth Press, c2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C34] (1).
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26.
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Marketing to women : how to increase your share of the world's largest market / Marti Barletta.
by Barletta, Marti. Edition: 2nd ed.Publisher: Chicago, IL : Dearborn Trade Pub., c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.C6 B337] (1).
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27.
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N42] (1).
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28.
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .W35] (1).
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29.
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Предсказывая иррациональность: скрытые силы, определяющие наши решения Дэн Ариели
by Дэн Ариели. Edition: 1st ed.Publisher: Москва Манн, Иванов и Фербер c2010Online access: Book web site | Contributor biographical information | Publisher description Availability: No items available Lost (1).
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30.
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The call of the mall / Paco Underhill.
by Underhill, Paco. Edition: 1st Simon & Schuster pbk. ed.Publisher: New York : Simon & Schuster Paperbacks, 2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5430.3 .U53 2005] (2).
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31.
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Billions : selling to the new Chinese consumer /
by Doctoroff, Tom. Edition: 2nd ed.Publisher: New York : Palgrave Macmillan, 2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.C6] (1).
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32.
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Похищенные : дети в заложниках у маркетологов / Экофф Д.С., Райер Р.Х..
by Экофф Д.С, 1942-. Publisher: Москва : Добрая Книга, 2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .A246] (1).
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33.
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Закат маркетинга : Шон Келли.
by Келли, Шон, 1960-. Publisher: Москва; Поколение c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .K45 2006] (1).
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34.
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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.
by Saad, Gad. Publisher: Amherst, N.Y. : Prometheus Books, 2011Availability: No items available In transit (1).
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35.
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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
by Sachs, Jonah. Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: No items available Checked out (1).
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36.
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The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein ... [et al.].
by Silverstein, Michael J. Publisher: Boston : Harvard Business Review Press, 2012Other title: Ten trillion dollar prize.Availability: Items available for loan: SKOLKOVO Library [Call number: HC430.C6 .A13 2012] (1).
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37.
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The intention economy : when customers take charge / Doc Searls.
by Searls, Doc. Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .S448 2012] (1).
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38.
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Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .Y66 2016] (1).
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39.
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Small data : the tiny clues that uncover huge trends / Martin Lindstrom ; foreword by Chip Heath.
by Lindstr�om, Martin, 1970- [author.]. Publisher: London : John Murray Learning, 2017Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .L5576] (1).
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40.
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Lean customer development : building products your customers will buy / Cindy Alvarez.
by Alvarez, Cindy [author.]. Edition: First edition.Online access: Full-text here Availability: Items available for loan: Skoltech library [Call number: HF5415.32 .A48 2014] (1).
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