The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein ... [et al.].
Contributor(s): Silverstein, Michael J.
Publisher: Boston : Harvard Business Review Press, 2012Description: p. cm.ISBN: 9781422187050 (alk. paper).Other title: Ten trillion dollar prize.Subject(s): Consumers -- China | Consumers -- India | Affluent consumers -- China | Affluent consumers -- India | Consumers -- China -- Attitudes | Consumers -- India -- AttitudesDDC classification: 658.8/40951Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | Not Tagged | HC430.C6 .A13 2012 (Browse shelf) | Available | 2000004360 |
Total holds: 0
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