The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.
By: Saad, Gad.
Publisher: Amherst, N.Y. : Prometheus Books, 2011Description: 374 p., [12] p. of plates : ill. (chiefly col.) ; 24 cm.ISBN: 9781616144296; 1616144297.Subject(s): Consumer behavior | Consumption (Economics) -- Psychological aspects | Consumers -- Psychology | Evolutionary psychologyDDC classification: 339.47
Contents:
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .S18 (Browse shelf) | 1 | In transit from Skoltech library to SKOLKOVO Library since 15/09/2022 | 2000004132 |
Total holds: 0
Includes bibliographical references (p. 295-340) and index.
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
There are no comments for this item.