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Закат маркетинга : Шон Келли.

By: Келли, Шон, 1960-.
Publisher: Москва; Поколение c2007Description: xxvi, 318 p. ; 24 cm.ISBN: 0470018585; 9780470018583.Subject(s): Consumers' preferences | Consumers -- Research -- Data processingDDC classification: 658.8/34 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HF5415.32 .K45 2006 (Browse shelf) Available 2000004013
Total holds: 0

Includes bibliographical references and index.

The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.

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