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Small data : the tiny clues that uncover huge trends / Martin Lindstrom ; foreword by Chip Heath.

By: Lindstr�om, Martin, 1970- [author.].
Publisher: London : John Murray Learning, 2017Description: xi, 275 pages : illustrations ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473630130; 1473630134.Subject(s): Consumers -- Research | Consumer behavior | Branding (Marketing) | Business and ManagementDDC classification: 658.8342
List(s) this item appears in: BE in Trend | Books 2014 - 2017
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.32 .L5576 (Browse shelf) 1 Available 2000007121
Total holds: 0

Originally published: Hodder and Stoughton, 2016.

Includes bibliographical references (pages 261-266) and index.

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