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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

By: Sachs, Jonah.
Publisher: Boston, Mass. : Harvard Business Review Press, c2012Description: p. cm.ISBN: 9781422143568 (alk. paper).Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.8/02
List(s) this item appears in: Books 2010 - 2013
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HF5415 .S223 2012 (Browse shelf) Checked out 14/06/2019 00:00 2000004255
Total holds: 0

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