Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
By: Sachs, Jonah.
Publisher: Boston, Mass. : Harvard Business Review Press, c2012Description: p. cm.ISBN: 9781422143568 (alk. paper).Subject(s): Marketing -- Social aspects
| Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.8/02
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415 .S223 2012 (Browse shelf) | Checked out | 14/06/2019 00:00 | 2000004255 |
Total holds: 0
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