SKOLKOVO School of Management

Winning the story wars : (Record no. 3063)

000 -LEADER
fixed length control field 00952cam a22002898a 4500
001 - CONTROL NUMBER
control field 17109181
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121004133306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120106s2012 mau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011053284
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422143568 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S223 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sachs, Jonah.
245 10 - TITLE STATEMENT
Title Winning the story wars :
Remainder of title why those who tell--and live--the best stories will rule the future /
Statement of responsibility, etc Jonah Sachs.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business Review Press,
Date of publication, distribution, etc c2012.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1207
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
9 (RLIN) 1151
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Storytelling
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
9 (RLIN) 639
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2012-10-04 Helen 3 2 HF5415 .S223 2012 2000004255 2019-06-14 2019-04-04 2019-04-04 2012-10-04 Book