SKOLKOVO School of Management

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1. 33 million people in the room : how to create, influence, and run a successful business with social networking / Juliette Powell.

by Powell, Juliette, 1976-.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Other title: Thirty-three million people in the room.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.S8 P69] (1).
2. Brilliant networking : what the best networkers know, do, and say / Steven D'Souza.

by D'Souza, Steven.

Publisher: Harlow, England ; New York : Pearson /Prentice Hall, 2008Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.S8 D74] (1).
Lists:
3. The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

by Chaney, Paul, 1955-.

Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C48] (1).
4. Enterprise 2.0 : new collaborative tools for your organization's toughest challenges / Andrew McAfee.

by McAfee, Andrew.

Publisher: Boston, Mass. : Harvard Business Press, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .M387 2009] (2).
5. The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

by Shih, Clara Chung-wai.

Publisher: Boston : Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.37 .S49] (1).
6. Get connected : the social networking toolkit for business / Starr Hall, Chadd Rosenberg.

by Hall, Starr | Rosenberg, Chadd.

Publisher: Madison, WI : Entrepreneur Press, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.S8 H34] (1).
7. Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

by Li, Charlene | Bernoff, Josh.

Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.I55 .L48] (1).
8. How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site / Brad and Debra Schepp.

by Schepp, Brad | Schepp, Debra.

Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: TK5105.8868.Y68 S34] (1).
9. Interpersonal networks in organizations : cognition, personality, dynamics, and culture / Martin Kilduff, David Krackhardt.

by Kilduff, Martin | Krackhardt, David.

Publisher: Cambridge ; New York : Cambridge University Press, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.7 .K5256] (1).
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10. Marketing to the social web : how digital customer communities build your business / Larry Weber.

by Weber, Larry.

Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .W43] (1).
11. Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss.

by Buss, Anna | Strauss, Nancy.

Publisher: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B88] (1).
12. Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

by Solis, Brian | Breakenridge, Deirdre.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .S65] (1).
13. The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

by Safko, Lon | Brake, David K.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S24] (1).
14. Social network analysis.

by Knoke, David | Yang, Song, 1971- | Knoke, David. Network analysis.

Edition: 2nd ed. / David Knoke, Song Yang.Publisher: Los Angeles, Calif. ; London : SAGE, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HM741 .K66] (1).
15. The social network business plan : 18 strategies that will create great wealth / David Silver.

by Silver, A. David (Aaron David), 1941-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .S4344] (1).
16. Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972-.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .Q83] (1).
17. This is social media : how to tweet, post, link and blog your way to business success / Guy Clapperton.

by Clapperton, Guy.

Publisher: Chichester, U.K. : Capstone, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C577] (1).
18. Trust agents : using the Web to build influence, improve reputation, and earn trust / Chris Brogan and Julian Smith.

by Brogan, Chris | Smith, Julien.

Publisher: Hoboken, NJ : John Wiley and Sons Ltd, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B76] (1).
19. Twitter marketing : an hour a day / Hollis Thomases.

by Thomases, Hollis, 1965-.

Publisher: Indianapolis, Ind. : Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .T53] (1).
20. Twitter power 2.0 : how to dominate your market one tweet at a time / Joel Comm.

by Comm, Joel | Comm, Joel. Twitter power.

Edition: Rev. and updated ed.Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C66] (1).