Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.
By: Solis, Brian.
Contributor(s): Breakenridge, Deirdre.
Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xxviii, 314 p. : ill. ; 24 cm.ISBN: 9780137150694; 0137150695.Subject(s): Public relations | Social media -- Economic aspects | Online social networksDDC classification: 659.2 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD59 .S65 (Browse shelf) | 1 | Available | 2000000283 |
Includes index.
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
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