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33 million people in the room : how to create, influence, and run a successful business with social networking / Juliette Powell.

By: Powell, Juliette, 1976-.
Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xxi, 154 p. : ill. ; 24 cm.ISBN: 9780137154357; 0137154356.Other title: Thirty-three million people in the room.Subject(s): Business networks -- Case studies | Social networks -- Case studies | Online social networks -- Case studiesDDC classification: 658 Online resources: Table of contents only
Contents:
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HD69.S8 P69 (Browse shelf) 1 Available 2000000287
Total holds: 0

Includes index.

The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.

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