The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
By: Shih, Clara Chung-wai.
Publisher: Boston : Prentice Hall, c2009Description: xiv, 236 p. : ill., map ; 23 cm.ISBN: 9780137152223; 0137152221.Subject(s): Facebook (Electronic resource) | Business enterprises -- Computer networks | Online social networksDDC classification: 658.8/72
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD30.37 .S49 (Browse shelf) | 1 | Available | 2000000247 |
Total holds: 0
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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