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Twitter marketing : an hour a day / Hollis Thomases.

By: Thomases, Hollis, 1965-.
Publisher: Indianapolis, Ind. : Wiley, 2010Description: xxiii, 478 p. : ill. ; 24 cm.ISBN: 9780470562260; 0470562269.Subject(s): Twitter | Internet marketing | Business communication | Online social networksDDC classification: 658.8/72
Contents:
Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415.1265 .T53 (Browse shelf) 1 Available 2000001438
Total holds: 0

Includes index.

Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.

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