Thomases, Hollis, 1965-
Twitter marketing : an hour a day / Hollis Thomases. - Indianapolis, Ind. : Wiley, 2010. - xxiii, 478 p. : ill. ; 24 cm.
Includes index.
Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
9780470562260 0470562269
2009043718
Twitter.
Internet marketing.
Business communication.
Online social networks.
HF5415.1265 / .T53 2010
658.8/72
Twitter marketing : an hour a day / Hollis Thomases. - Indianapolis, Ind. : Wiley, 2010. - xxiii, 478 p. : ill. ; 24 cm.
Includes index.
Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
9780470562260 0470562269
2009043718
Twitter.
Internet marketing.
Business communication.
Online social networks.
HF5415.1265 / .T53 2010
658.8/72
