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Corporate communication / Paul A. Argenti.
by Argenti, Paul A. Edition: 5th ed., International ed.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.3 .A73] (1).
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Effective apology : mending fences, building bridges, and restoring trust / John Kador.
by Kador, John. Edition: 1st ed.Publisher: San Francisco. : Berrett-Koehler Publishers, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .K34] (1).
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Exploring public relations / [edited by] Ralph Tench, Liz Yeomans.
by Tench, Ralph | Yeomans, Liz. Edition: 2nd ed.Publisher: Harlow ; New York, NY : FT Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HM1221 .E97] (1).
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Inside the mind of the stakeholder : the hype behind stakeholder pressure / edited by Ulrich Steger.
by Steger, Ulrich. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .I5577] (1).
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International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi.
by Cambie, Silvia | Ooi, Yang-May. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HM1211 .C36] (1).
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Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: G155.A1 A97] (1).
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: New rules of marketing and public relations.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S393] (1).
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New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin.
by Griffin, Andrew, 1972-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75] (1).
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Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.
by Solis, Brian | Breakenridge, Deirdre. Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .S65] (1).
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Risk issues and crisis management in public relations : a casebook of best practice / Michael Regester & Judy Larkin.
by Regester, Michael | Larkin, Judy | Regester, Michael. Risk issues and crisis management. Edition: 4th ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.5 .R44] (1).
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Sticks & stones : how digital reputations are created over time and lost in a click / Larry Weber.
by Weber, Larry. Publisher: Hoboken, N.J. : Wiley, c2009Other title: Sticks and stones.Availability: Items available for loan: SKOLKOVO Library [Call number: HM1221 .W43] (1).
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Never eat alone : and other secrets to success, one relationship at a time / Keith Ferrazzi with Tahl Raz.
by Ferrazzi, Keith | Raz, Tahl. Publisher: New York ; London : Currency Doubleday, c2005Availability: No items available Checked out (1).
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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy.
by Lawson, Russell. Publisher: London : Kogan Page, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .L39] (1).
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Никогда не ешьте в одиночку : и другие правила нетворкинга/ Кейт Феррацци при участии тала Рэва.
by Кейт Феррацци | Тал Рэз. Edition: 1st ed.Publisher: New York : Currency Doubleday : 2005Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HF5386 .F4117 2005] (1).
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Корпоративная идентичность : создание успешного фирменного стиля и визуальные коммуникации в бизнесе / Марк Роуден.
by Марк Роуден | Марк Роуден. Publisher: Москва; Добрая Книга, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .R69 ] (1).
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Методы оценки PR Лучшее практическое руководство по планированию, исследованиям и оценке связей с общественностью /
by Уотсон, Том | Нобл, Пол. Publisher: Philadelphia : Kogan Page/Баланс бизнес букс, 2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.W32] (1).
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Репутационный риск управление в целях создания стоимости
by Заман, Ариф. Publisher: Олимп-Бизнес/Financial Times/ Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .Z1] (1).
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Управление репутационными рисками : Стратегический подход / Andrew Griffin.
by Гриффин, Эндрю, 1972-. Publisher: Москва : Альпина бизнес букс, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75 2009] (1).
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Не просто отношения-защита : Источники доходов в эпоху власти клиента / Глен Урбан.
by Урбан, Глен. Publisher: Днепропетровск : Баланс Бизнес Букс, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .U73 2005] (1).
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The social media strategist : build a successful program from the inside out / Christopher Barger.
by Barger, Christopher. Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HM851 .B3665 2012] (1).
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