Управление репутационными рисками : Стратегический подход / Andrew Griffin.
By: Гриффин, Эндрю
.
Publisher: Москва : Альпина бизнес букс, 2009Description: vi, 237 p. ; 24 cm.ISBN: 9780749456337 (pbk.).Subject(s): Corporate image -- Management | Corporations -- Public relations | Social responsibility of businessDDC classification: 659.2
Contents:
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD59.2 .G75 2009 (Browse shelf) | Available | 2000003678 |
Total holds: 0
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
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