Гриффин, Эндрю, 1972-
Управление репутационными рисками : Стратегический подход / Andrew Griffin. - Москва : Альпина бизнес букс, 2009. - vi, 237 p. ; 24 cm.
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
9780749456337 (pbk.)
2009017652
Corporate image--Management.
Corporations--Public relations.
Social responsibility of business.
HD59.2 / .G75 2009
659.2
Управление репутационными рисками : Стратегический подход / Andrew Griffin. - Москва : Альпина бизнес букс, 2009. - vi, 237 p. ; 24 cm.
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
9780749456337 (pbk.)
2009017652
Corporate image--Management.
Corporations--Public relations.
Social responsibility of business.
HD59.2 / .G75 2009
659.2
