Не просто отношения-защита : Источники доходов в эпоху власти клиента / Глен Урбан.
By: Урбан, Глен
.
Publisher: Днепропетровск : Баланс Бизнес Букс, c2007Description: xvi, 247p. : ill. ; 24 cm.ISBN: 0131913611 (hbk.).Subject(s): Customer relations | Corporations -- Public relationsDDC classification: 658.812
Contents:
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.5 .U73 2005 (Browse shelf) | Available | 2000004014 |
Total holds: 0
Includes bibliographical references and index.
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
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