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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

By: Scott, David Meerman.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Edition: 2nd ed.Description: xxx, 289 p. ; 23 cm.ISBN: 9780470547816; 0470547812.Other title: New rules of marketing and public relations.Subject(s): Internet marketing | Public relationsDDC classification: 658.8/72
List(s) this item appears in: Public relations
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.1265 .S393 (Browse shelf) 1 Available 2000001418
Total holds: 0

Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.

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