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Ad nauseam : a survivor's guide to American consumer culture / edited by Carrie McLaren and Jason Torchinsky.
by McLaren, Carrie, 1969- | Torchinsky, Jason, 1971-. Edition: 1st ed.Publisher: New York : Faber and Faber, 2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HC110.C6 M353] (1).
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2.
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The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
by Michman, Ronald D | Mazze, Edward M. Publisher: Westport, Conn. : Praeger Publishers, 2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M53] (1).
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3.
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Airline marketing and management / Stephen Shaw.
by Shaw, Stephen, 1950-. Edition: 6th ed.Publisher: Burlington, VT : Ashgate, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HE9781 .S35] (1).
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Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore.
by Bullmore, J. J. D. Publisher: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .B7725] (1).
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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
by Kotler, Philip | Pfoertsch, Waldemar | Michi, Ines. Publisher: Berlin : Springer, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K68] (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
by Ryans, Adrian B, 1945-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .R93] (1).
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7.
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Boomer marketing : selling to a recession resistant market / Ian Chaston.
by Chaston, Ian. Publisher: London : New York : Routledge, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C53] (1).
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8.
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Branded male : marketing to men / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .P749] (1).
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Publisher: Chichester : Wiley, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .B37] (1).
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11.
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
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12.
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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 G72] (1).
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13.
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
by Lehu, Jean-Marc. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
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14.
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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fiorini, Michele | Titterton, Garry. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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15.
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Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.
by Calkins, Tim. Publisher: New York, NY : Palgrave Macmillan, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .C253] (1).
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .B45] (1).
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17.
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Building an import/export business / Kenneth D. Weiss.
by Weiss, Kenneth D. (Kenneth Duane), 1940-. Edition: 4th ed.Publisher: Hoboken, NJ : J. Wiley & Sons, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF1416 .W43] (1).
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18.
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Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
by Cheverton, Peter. Publisher: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .C488] (1).
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19.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.
by Dwyer, F. Robert | Tanner, John F. Edition: 4th ed., International ed.Publisher: New York ; London : McGraw-Hill Higher Education, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .D92] (1).
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20.
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Business market management : understanding, creating and delivering value.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: 3rd ed. / James C. Anderson, James A. Narus, Das Narayandas.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF4515.1263 .A53] (1).
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