The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
By: Michman, Ronald D.
Contributor(s): Mazze, Edward M.
Publisher: Westport, Conn. : Praeger Publishers, 2006Description: x, 194 p. ; 25 cm.ISBN: 9780275992828; 0275992829.Subject(s): Affluent consumers -- United States | Luxuries -- United States -- Marketing | Target marketing -- United StatesDDC classification: 658.8/343 Online resources: Table of contents only
Contents:
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.33.U6 M53 (Browse shelf) | 1 | Available | 2000001180 |
Total holds: 0
Includes bibliographical references (p. [175]-185) and index.
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
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