Boomer marketing : selling to a recession resistant market / Ian Chaston.
By: Chaston, Ian.
Publisher: London : New York : Routledge, 2009Description: xii, 265 p. : ill. ; 24 cm.ISBN: 9780415489638; 0415489636.Subject(s): Market segmentation -- United States | Target marketing -- United States | Middle-aged consumers -- United States | Baby boom generation -- United StatesDDC classification: 658.8/04
Contents:
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.127 .C53 (Browse shelf) | 1 | Available | 2000001033 |
Total holds: 0
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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