SKOLKOVO Library

SKOLKOVO School of Management

Boomer marketing : (Record no. 147)

000 -LEADER
fixed length control field 01415cam a2200325 a 4500
001 - CONTROL NUMBER
control field 2008051952
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081202s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008051952
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA930195
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014937226
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415489638
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0415489636
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 04 - CLASS MARK
Class Mark HF5415.127
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Chaston, Ian.
245 10 - TITLE STATEMENT
Title Boomer marketing :
Subtitle selling to a recession resistant market /
260 ## - PUBLICATION INFORMATION
Place of publication London : New York :
Publisher Routledge,
Date 2009.
300 ## - PHYSICAL DESCRIPTION
Physical description xii, 265 p. :
650 #0 - SUBJECT HEADINGS
Subject term Market segmentation
650 #0 - SUBJECT HEADINGS
Subject term Target marketing
650 #0 - SUBJECT HEADINGS
Subject term Middle-aged consumers
650 #0 - SUBJECT HEADINGS
Subject term Baby boom generation
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 24.52 HF5415.127 .C53 2000001033 2012-02-01 1 24.52 2010-07-16 Book