Chaston, Ian.
Boomer marketing : selling to a recession resistant market / Ian Chaston. - London : New York : Routledge, 2009. - xii, 265 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
9780415489638 0415489636
2008051952
GBA930195 bnb
014937226 Uk
Market segmentation--United States.
Target marketing--United States.
Middle-aged consumers--United States.
Baby boom generation--United States.
HF5415.127 / .C53 2009
658.8/04
Boomer marketing : selling to a recession resistant market / Ian Chaston. - London : New York : Routledge, 2009. - xii, 265 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
9780415489638 0415489636
2008051952
GBA930195 bnb
014937226 Uk
Market segmentation--United States.
Target marketing--United States.
Middle-aged consumers--United States.
Baby boom generation--United States.
HF5415.127 / .C53 2009
658.8/04
