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The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
by Michman, Ronald D | Mazze, Edward M. Publisher: Westport, Conn. : Praeger Publishers, 2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M53] (1).
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All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.
by Cusick, William J. Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C87] (1).
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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
by Gilmore, James H, 1959- | Pine, B. Joseph. Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .G55] (1).
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Boomer marketing : selling to a recession resistant market / Ian Chaston.
by Chaston, Ian. Publisher: London : New York : Routledge, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .C53] (1).
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5.
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Branded male : marketing to men / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
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Buying power : a history of consumer activism in America / Lawrence B. Glickman.
by Glickman, Lawrence B, 1963-. Publisher: Chicago ; London : University of Chicago Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HC110.C6 G56] (1).
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Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.
by Wilkinson, Michael, 1957-. Publisher: New York : AMA/American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.25 .W2983] (1).
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Consumer psychology / Cathrine V. Jansson-Boyd.
by Jansson-Boyd, Cathrine V. Publisher: Maidenhead ; New York, NY : Open University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .J36] (1).
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Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain.
by Thomas, Martin, 1964 July 2- | Brain, David. Publisher: London : A & C Black, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .T56] (1).
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Exotic preferences : behavioral economics and human motivation / George Loewenstein.
by Loewenstein, George. Publisher: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .L689] (1).
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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
by McCracken, Grant David, 1951-. Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M36915] (1).
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
by Yarrow, Kit, 1958- | O'Donnell, Jayne. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.332.Y66 Y37] (1).
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The Indian consumer : one billion myths, one billion realities / Alam Srinivas.
by Srinivas, Alam. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HB801 .S75] (1).
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14.
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Marketing through turbulent times / Jenny Darroch.
by Darroch, Jenny. Publisher: Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD38.5 .D36] (1).
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15.
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On becoming a consumer : the development of consumer behavior patterns in childhood / James U. McNeal.
by McNeal, James U. Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2007Online access: Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M386] (1).
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The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies / Sami Finne & Hanna Sivonen.
by Finne, Sami | Sivonen, Hanna. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5429 .F4973] (1).
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Shoptimism : why the American consumer will keep on buying no matter what / Lee Eisenberg.
by Eisenberg, Lee, 1946-. Publisher: New York : Free Press, 2009Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 E47] (1).
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Statistics for marketing and consumer research / Mario Mazzocchi.
by Mazzocchi, Mario. Publisher: Los Angeles : Sage, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3817] (1).
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Succeeding like success : the affluent consumers of Asia / Yuwa Hedrick-Wong.
by Wong, Yuwa, 1952-. Publisher: Singapore ; Hoboken, NJ ; Chichester, England : John Wiley, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33 .W66] (1).
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20.
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The truth about what customers really want / Michael R. Solomon.
by Solomon, Michael R. Publisher: Harlow : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .S63] (1).
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