Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.
By: Wilkinson, Michael.
Publisher: New York : AMA/American Management Association, c2009Description: viii, 150 p. : ill. ; 23 cm.ISBN: 9780814415276; 081441527X.Subject(s): Selling | Consumers' preferences | Consumer satisfactionDDC classification: 658.85
Contents:
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5438.25 .W2983 (Browse shelf) | 1 | Available | 2000000016 |
Total holds: 0
Includes bibliographical references.
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.
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